Within the advertisements, Beyoncé is close to her daughter, who in a single shot wears a cropped jacket and sneakers from the streetwear line. Blue spins and jumps and throws up a peace signal, whereas carrying shiny pants and a designer face masks.
Beyoncé’s mother, Tina Knowles-Lawson, revealed that initially, Blue wasn’t even a part of the marketing campaign and simply “inserted” herself into it.
“My Stunning grandbaby Blue Ivy wanting like somewhat tremendous mannequin in her Ivy Park,” Knowles-Lawson wrote on Instagram. “Swing your hair Blue!!!!! She inserted herself into this shoot. No she was not presupposed to be in it ! She was simply hanging out and acquired dressed and I assume she mentioned ‘I am not gonna let you know what I may do I am gonna present you.’ I like that aggressive spirit My Blue Blue!!!! “