Australian firm renames racially offensive cheese model

“Coon Cheese,” which has been offered in Australia for greater than 80 years, will now be often called “Cheer Cheese,” its producer mentioned Wednesday. The brand new model will roll out to Australian supermarkets in July.

Proprietor Saputo Dairy Australia payments itself because the nation’s largest dairy processor. It made the choice to rebrand its cheese line final summer time, becoming a member of different main meals corporations that had been compelled to revisit the titles of a few of their most well-known merchandise.
A number of massive manufacturers, similar to Quaker Oats’ Aunt Jemima and Mars-owned Uncle Ben’s, additionally introduced final 12 months they might change or retire branding that was thought-about racially offensive.
In Australia, Nestlé (NSRGF) has rebranded its Crimson Skins and Chicos sweets, saying that their names had been out of step with the corporate’s values. The sweet is now offered below the names “Crimson Ripper” and “Cheekies.”
These brands still haven't replaced their logos. Here's why
For Saputo, “Coon” cheese had been the main focus of criticism for many years. The corporate has insisted that the model identify paid homage to its founder, Edward William Coon. However the phrase can also be a deeply insulting racial slur directed at folks of colour.
The change got here after greater than twenty years of campaigning by Indigenous activist Stephen Hagan, in response to CNN affiliate 9News. Saputo known as the choice an try and “remove racism” from its model.
The brand new identify goals to align “with present attitudes and views,” the corporate mentioned in a assertion Wednesday.

“Cheer Cheese is a cheese for everybody, and we belief our valued customers and those that are new to our merchandise will embrace this new identify,” Cam Bruce, the corporate’s industrial director, mentioned within the assertion.

— CNN’s Amy Woodyatt contributed to this report.

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