However when all the things got here to a standstill due to the pandemic, issues modified.
In Could, the variety of reported rounds of golf within the US — outlined by Golf Datatech as a single approved “begin” at a self-reporting membership or facility — rebounded from a 42.2% decline throughout lockdowns to a 6.2% improve over final 12 months.
In reality, the NGF reviews there’s solely been one different 12 months that noticed a much bigger rise in curiosity within the sport: 1997, the 12 months Tiger Woods grew to become a large sensation.
Tools gross sales are surging
Mike Jakob, CEO of Swing King, a tech firm that units up automated hole-in-one contests at golf programs, stated his firm noticed gross sales will increase of 20% to 50% for some areas and an total market progress of 50% to 300%.
July and August noticed the 2 greatest months for golf gross sales since Golf Datatech began recording tools knowledge in 1997.
“The August gross sales file, which adopted an all-time file month in July, is nice information for the trade transferring ahead. It signifies how standard golf is right now, particularly as a perfect social distancing exercise. Newcomers are coming into the sport, current golfers are enjoying way more, and people who as soon as performed however left for some time are returning, which is the right mixture to drive rounds performed and spike tools gross sales at retail.”
Viewership is a few of the greatest in years
Along with precise play, 2020 additionally noticed an enormous increase in golf viewing.
The primary spherical of the match averaged 1,246,000 viewers, making it the occasion’s most considered first spherical telecast since 2015, and the second greatest opening spherical within the final 10 years. The second day of broadcast, viewership rose one other 42%.
If one needed to pinpoint the second the present golf renaissance actually started, they could look to early Could, when golf greats Tiger Woods and Phil Mickelson teamed up with NFL greats Peyton Manning and Tom Brady for “The Match II,” a particular charity golf occasion at at Shadow Creek Golf Course in Las Vegas. (The unique “Match,” between Woods and Mickelson, was held in 2018.)
For many individuals, it was the primary dwell sports activities occasion they’d seen in months, and it confirmed. “The Match II” routinely grew to become a significant matter of debate on-line and in residing rooms throughout the nation. Content material associated to the occasion trended on Twitter all day as folks bonded over a second of familiarity in an more and more unfamiliar and tragic age.